Strategi Pengelolaan Keuangan Berdasarkan Analisis Wawancara
Keywords:
MSME, Financial Management, Business Strategy, Production CostAbstract
To build and develop a business, management is very important, especially in financial management. MSME players must have good financial planning so that their businesses can run well and sustainably. In reality, many (MSMEs) in North Jakarta area have to face various challenges, especially those related to limitations in management and financial management. Study conducted for examining growth MSMEs in region and consider problems faced by business owners using qualitative descriptive design, namely data collection by interviews MSME owners focusing on supervision, income and expenditure, financial recording, and capital management. Overall, MSMEs are very important to the Indonesian economy because they provide employment and market various local products. Outcome study revealed even they do not yet have a formal financial recording system, most MSME entrepreneurs have separated their personal and business finances.
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